TISCHE
Brand-led value creation consultancy
Brand · Narrative · Culture · Partnerships
TISCHE is a brand strategy consultancy for companies that see brand as their strongest lever in the attention economy. We build meaningful brand universes that people want to be part of, and that make the business worth more.
Why brand
Brand is where value compounds.
Most markets are filled with good products now. What sets apart the companies people choose, pay a premium for, dream of partnering with and invest in is the brand: a clear idea of who they are and the meaning and values they stand for, expressed with conviction and present in the places where culture and taste are shaped.
Built that way, a brand becomes an asset. It earns attention instead of renting it, creates room on price, opens doors to partners and talent, and makes the company easier to back. TISCHE builds brands to do exactly that: strategy first, then the cultural presence that makes it real.
Where TISCHE comes in.
01
Build
You are creating something new and want the brand right from the start: a clear idea, meaning, values, a brand voice and a universe that can grow with the company.
02
Accelerate
The company is growing into new markets, audiences and rounds. The brand needs to carry more weight and reach further. A comprehensive brand universe framework and the right partnerships are the best leverage as the company grows.
03
Reinvent
The company has evolved beyond the brand it started with. We sharpen the meaning, and rebuild the brand around who you are now, and your vision and ambition for the future.
Approach
From founder vision to cultural momentum.
01
Foundation
We define what the brand is. Founder vision, core values, naming, positioning, brand pillars, brand strategy, narrative and communication strategy: one platform the whole company can build on.
02
Momentum
We make the brand matter beyond its own channels. Partnerships, collaborations and cultural moments that put the brand in the right company and the right conversations.
Most brand consultancies stop at the first. TISCHE does both, because a brand gains value when the strategy is clear and the culture notices it.
Offers
Four ways to work with TISCHE.
Strategy Session
1 hour · CHF 950
A focused hour with Anna on the brand question that matters most to you right now: a launch, a raise, a rebrand, or a strategy.
You book and pay online, then share what you have: your deck, website, current positioning, brand materials, and the challenge you'd like to discuss during the session.
Book a session →Brand Platform
Typically 6–10 weeks · priced by scope
The foundation of your brand: vision, core values, positioning, brand pillars, brand strategy, narrative and communication strategy. One clear platform that carries the meaning forward and does the heavy lifting for you even when you are not in the room.
Start a conversation →Chief Meaning Officer
3–6 months · limited availability
Anna joins as interim CMO, builds the brand platform, sets up the team and its goals, and hands over a brand that runs without her.
Start a conversation →Cultural Momentum
Project-based · on request
Cultural moments and partnerships that raise brand value and bring your brand into the right company.
Start a conversation →Also
Board seats and strategic advisory, including fundraising, where vision and values align.
Talks and workshops for teams on branding, creativity and sustainable innovation.
Selected work
Cases and references, by the value we created.
Chief Meaning Officer
Brand Platform
Polycoria
A new jewelry brand preparing to launch. We defined its values, story and brand universe, built the communication plan to take it to market, and proposed organic cross-industry partnerships for its future growth · 2025
Brand platform · Partnerships · Brand universe · Launch & communication strategy · Copy
Overture of Beauty
A clean beauty brand entering a crowded category. We created its positioning at the intersection of culture, traditions and art that made the brand stand out in the competitive landscape. We developed core values, value proposition, and brand platform that creates an absolutely unique brand rooted in cultural values and references · 2021
Positioning · Core values · Value proposition · Brand platform
FashionJet
A B2B fashion-tech platform with a complex product. We built its brand platform and turned it into the website, sales materials and product presentation that would allow the team to communicate the value clearly to build an international partner network and to deliver the compelling offer · 2024
Brand platform · Website copy · Sales collateral · Product presentation
MOECO
A new hardware product line of an established IoT platform operating across the globe. We set the positioning, developed the extension of the visual language, and built the communication and sales enablement architecture to present it to the market · 2020
Vision · Positioning · Communication · Visual architecture · Product presentations
Cultural Momentum
Gstaad Guy
Print cover · Interview · Brand Partnerships · Video · 2025
Gstaad Guy's first print cover, for Numéro Switzerland: Swiss heritage meets contemporary luxury, with Loro Piana and Audemars Piguet at The Alpina Gstaad. Ideation, production, and interview.
4.9M+
Instagram views
74,700+
Interactions
2,300+
Shares
1,500+
Comments
Photo @jvdasberra · Fashion editor @mirkodepro · Talent @gstaadguy · Grooming @maromtw · Producer and interview @anna.tische · Stylist assistant @lorenzo.perabon · Location @thealpinagstaad
BVLGARI
Cover story · Interview · Brand Ambassadors · Brand Partnerships · Video · 2026
Creative concept, production and interview for a September Issue cover story for BVLGARI, featuring a Swiss-Italian prima ballerina Jasmine Cammarota, a member of the Bvlgari Family in Switzerland, on the streets of Zurich. Reinforcing heritage values through modern movements, fashion and high jewelry.
Photo @jvdasberra · Fashion editor @mirkodepro · Talent @jasmine.cammarota · Stylist @cielo_solari · Stylist assistants @mashamir__ and @daniel.feuchtgruber · Make-up and hair @byortizbeauty · Producer and interview @anna.tische · BTS video @rntvisuals · Video cover @dier_zega
Iris van Herpen
Cover story · Interview with Iris van Herpen · Video · 2026
Ideation and production of a creative cover shoot with Iris van Herpen Haute Couture, and an interview with Iris van Herpen that takes the audience inside her creative mind and opens up her world.
Photo @jvdasberra · Model @floorreintjes at @women_paris · Style @magumaguna · M&H @gypsymakeupme · Light design @rytvinka · Producer and interview @anna.tische · Production assist @sennalee.b · M&H assistant @pinkanaturalism · Style assist @karolasitarska
Harry Nuriev
Digital cover · Interview · 2025
Ideation and interview for a digital cover featuring artist and designer Harry Nuriev and his solo exhibition “Objets Trouvés” in Paris as part of the Art Basel Paris 2025 Public Program, where visitors were invited to exchange unwanted everyday objects, turning the chapel into a participatory artwork exploring Nuriev's philosophy of Transformism.
Photo @danilo.pavlovic · Clothes @jeanpaulgaultier · Ideation and interview @anna.tische
Covers and features: Numéro Switzerland
Board & Advisory · Talks
Editorial
Inside the cultural moment.
As CMO and Features Editor at Numéro Switzerland, Anna creates stories with houses, designers and cultural figures and speaks with the people who shape the cultural scene of today.
Features: Numéro Switzerland
Twenty years of brands, built and grown.
About
An investor's lens, an operator's hands, an editor's eye.
Anna Tische is the founder of TISCHE, a brand-led value creation consultancy she started in 2019.
Anna started her career in marketing strategy at EY and IBM, then became the CMO of a venture-backed company in technology and innovation, where she built a brand from the ground up to $100M+ in annual revenue within 3 years. In Silicon Valley she worked with a large portfolio of founders and investors on brand strategy, positioning and marketing strategy while building a fund for impact and sustainability innovation. Today she is a Chief Marketing Officer and Features Editor at Numéro Switzerland.
That range is the method. She reads a brand the way an investor does, builds it the way an operator must, and places it in culture the way an editor would. TISCHE's current portfolio includes companies in fashion, fashion-tech, sustainability, beauty, jewelry, and innovation.
Running through all of it is Anna's lifelong passion for design and aesthetics: fashion, art, architecture, cinema and culture. Anna works at the intersection of those worlds, and brings it into branding and communication, so the strategy doesn't only make sense, it has a point of view, taste, conviction and cultural relevance.
Something else in mind?
A partnership, a collaboration, a talk, or an idea that doesn't fit any format yet. We'd love to hear it.
anna@tische.co
